The Story — One Retailer, Full Chain
Follow Glow Trading from first customer to global scale
Instead of a feature list, here is one continuous story: a Singapore skincare brand going global. Every step below is a real capability in this solution — with the metric it moved. The interactive demos let you play each step yourself.
1
CHALLENGE — WHERE THEY STARTED
Stores get banned, labor costs pile up
Glow Trading runs storefronts across five markets. Every quarter, PC-automation tools get their accounts flagged and banned — 30-40% of the fleet gone, rebuilt from zero. Hiring local operators per market is slow and expensive; content never ships in local languages fast enough.
30-40%quarterly ban rate before
2
STEP 01 — TRAFFIC
Rebuild the store fleet on device-native infrastructure
Each storefront moves onto its own cloud phone — a real Android device in the cloud with its own IP, timezone, and fingerprint. Social accounts get a matrix console: one operator runs hundreds of accounts with AIGC content localized to each market, automated engagement, and circuit breakers that cool accounts down before platforms notice. The ban rate collapses from 30-40% to under 1%.
Cloud Phone FleetSocial MatrixAIGC Localization
<1%ban rate after
90%labor saved
3
STEP 02 — CONVERSION
Meet every customer where they already are: WhatsApp
Ad clicks from TikTok open a WhatsApp chat instead of a form. An AI agent answers in 8 seconds, in the customer's own language — product questions, shipping to Bangkok, bundle deals, COD to Saudi. Leads get graded live; hot ones route to CRM instantly. Inquiries jump from 200 to over 1,000 a day and conversion climbs 30%.
WhatsApp EngineAI AgentKeyue CS (100+ langs)
5xdaily inquiries
98%message open rate
4
STEP 03 — MERCHANDISING
Let the models price, list, and photograph
A competitor drops 8%. The pricing engine reads the signal, checks 25 days of stock cover and conversion trend, and auto-adjusts -5% — conversion recovers 9% with margin floor intact. One raw product photo becomes studio and lifestyle scenes via image generation; SEO titles and specs come out in five languages. One SKU goes live on 5 marketplaces in 3 minutes.
Dynamic PricingQianfan Image GenAI Listing
+9%conversion defended
3 minSKU to 5 marketplaces
5
STEP 04 — CONTENT AT SCALE
AI hosts sell around the clock, in every market language
A digital twin of their best streamer is cloned from 40 minutes of replay. AI hosts now run streams in 7 languages across 24 platforms, with ERNIE writing scripts and the avatar handling live interaction. Product links go in; sell-through videos come out via three generation modes. Shopee's own deployment of this stack cut hosting costs 80% while GMV grew 93%.
Avatar LivestreamWizstar AIGC12-lang Translation
80%host cost cut (Shopee)
93%GMV growth
6
STEP 05 — FULFILLMENT
Weak addresses stop breaking delivery
Southeast Asian addresses are famously incomplete. At checkout, typed-ahead turns 14 characters into a verified structured address in one API call — no manual province or zip fields, fewer failed deliveries. Customs waybills, invoices, and IDs flow through OCR into the ERP with zero manual entry. Live tracking with geofenced arrival events keeps the delivery SLA honest.
Maps 2.0 AutocompleteOCR 50 langsGeofencing
1 calladdress verified
0manual data entry
7
STEP 06 — OFFLINE & SCALE
Open physical stores without leaving the digital stack
Glow opens its first Bangkok flagship. Shelf cameras run compliance checks at the edge; footfall analytics map the trade area; electronic shelf labels sync one price online and offline — the same playbook Meiyijia runs across 22,000+ stores. All workloads sit on the global foundation: Model Studio for AI jobs, 800+ CDN nodes delivering to 70+ countries, with the partner program cutting model costs up to 60%. The story ends where it started — one stack, full chain, global reach.
Smart StoreModel StudioGlobal CDN
22,000+stores proven (Meiyijia)
60%max model discount