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Industry Solution — Sports & Travel
Sports Ecosystem AI Solutions
Baidu's sports intelligence ecosystem leveraging AI for sports content, fan engagement, event operations, training assistance, and smart wearables — a 10-year track record of innovation across global sporting events.
TRAINING AI
BROADCASTING
FAN ENGAGEMENT
SPORTS LLM
2016
Fan Engagement
CBF — Brazilian Football
Big data and the Baidu Search ecosystem powered the first official digital fan hub for a foreign national team in China — a localized home for CBF fans with real-time team content, player data, and community engagement.
2018
Content Distribution
FIFA World Cup
AI-driven Search and Feed delivered real-time score distribution and intelligent match prediction, putting live tournament intelligence in front of hundreds of millions of fans through Baidu's content surfaces.
2019
Media Rights & Ops
Premier League
iQIYI Sports (Baidu-affiliated) held exclusive rights, layering AI-automated highlight clipping and intelligent broadcasting over live matches to shorten production cycles and enrich the viewing experience.
2021
Training Assistance
China National Diving Team
The industry's first "3D + AI" Diving Training System: automated motion extraction, quantitative scoring, and 3D model comparison completed within 1.8 seconds — giving coaches objective, frame-level feedback on every dive.
2022
Smart Event Hosting
Beijing Winter Olympics
AI Sign Language Interpreters opened the Games to the hearing-impaired community, smart stadium navigation guided spectators through venues, and vision-based large models automatically captured highlight moments across competitions.
2023
Tactical Analysis
China National Table Tennis Team
The "Smart Table Tennis System" uses computer vision for ball trajectory, speed, and placement analysis — turning every rally into quantifiable tactical insight for athletes and coaches.
2024
Vertical LLM
LiSheng Sports
A sports LLM built on ERNIE Bot powers generative fitness coaching, smart venue management, and AI-driven home workouts — bringing natural-language sports Q&A and personalized guidance to consumers and operators alike.
2024
R&D / Academia
Shanghai University of Sport
The "Smart Sports Innovation Center" advances the AI4S (AI for Science) agenda in movement performance and rehabilitation research — bridging competitive sports, biomechanics, and recovery science with foundation-model methods.
2025
Event Operations
FIBA (China Region)
Cloud-based broadcasting, digital player rating systems, and AI-driven youth education extend Baidu's stack from the pro court to grassroots development — streamlining production while building the next generation of players and fans.
2026
Device Ecosystem
Smart Wearables / AI Toy OEMs
DuerOS Edge-AI models run offline posture feedback and real-time interactive emotional companionship on-device — bringing sports intelligence out of the stadium and into the wearables and AI toys people carry every day.
01 / 06
AI-Powered Training Analysis
3D motion capture, automated technique extraction, quantitative scoring, real-time feedback — processing a full dive in 1.8 seconds for frame-level coach insight.
02 / 06
Smart Event Broadcasting
AI-automated highlight clipping, intelligent camera switching, real-time score distribution, and multi-angle replay — shortening production cycles while raising the viewing experience.
03 / 06
Fan Engagement Platform
Digital fan hubs, big data analytics, personalized content feeds, and social media integration — the official digital home for teams and federations reaching hundreds of millions.
04 / 06
Sports LLM
An ERNIE-based vertical model for fitness coaching, venue management, AI home workouts, and natural-language sports Q&A — domain-tuned intelligence for consumers and operators.
05 / 06
Computer Vision for Sports
Ball trajectory tracking, speed analysis, placement detection, and player movement analysis — turning live play into quantifiable tactical and biomechanical data.
06 / 06
Smart Wearables
DuerOS Edge-AI for posture feedback, offline inference, real-time emotional companionship, and device ecosystem integration — sports intelligence carried on the body, with or without the cloud.
No.1
Baidu AI Cloud — China's top AI public cloud provider
735M
Baidu App monthly active users
Qianfan
Baidu Intelligent Cloud foundation model platform
Full-Stack
AI solutions with cross-industry synergies
Elevate Your Sports Ecosystem with AI
From elite training and smart broadcasting to fan platforms and edge wearables — scope your sports scenario with us and we will map the stack, data, and rollout plan.
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